Marketing Optimism versus Healthy Optimism

![][1] Mid-2012, the solar shutdowns and the industry's painful correction continue. Motech announced that it will shutter US-based polysilicon manufacturer AE Polysilicon, and GE announced that it is stopping construction on its CdTe manufacturing facility in Colorado, citing un-competitively low prices and a return to R&D. In early 2012, CdTe manufacturer Abound made a very similar announcement of a return to R&D. Abound ceased operations officially in June, and filed for bankruptcy. The solar industry desperately needs a return to pricing sanity (meaning healthy margins) and frankly, needs to remain optimistic during these painful times – realistic optimism is possible, even now.

[1]: http://www.renewableenergyworld.com//assets/images/story/2012/7/9/body-marketing-optimism-versus-healthy-optimism.jpg

URL: http://www.renewableenergyworld.com/rea/news/article/2012/07/marketing-optimism-versus-healthy-optimism?cmpid=rss