McGraw-Hill's SmartMarket Report affirms the importance of energy savings and clients' perceptions of durability and value
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American consumers are increasingly aware of green construction programs. This increasing awareness is being driven by rising energy costs as well as marketing by builders and building material manufacturers. Moreover, consumers perceive green buildings to be of higher quality than buildings that barely meet code.
[1]: http://www.greenbuildingadvisor.com/sites/default/files/imagecache/blog-river/Reasons.jpg (Reasons)
[2]: http://www.greenbuildingadvisor.com/blogs/dept/green-building-news/consumers-associate-green-building-high-quality
[3]: http://www.greenbuildingadvisor.com/sites/default/files/imagecache/blog-river/Obstacles.jpg (Obstacles)
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