The Cloud Factories: Data Centers Waste Vast Amounts of Energy, Belying Industry Image

New York Times: Jeff Rothschild's machines at Facebook had a problem he knew he had to solve immediately. They were about to melt. The company had been packing a 40-by-60-foot rental space here with racks of computer servers that were needed to store and process information from members' accounts. The electricity pouring into the computers was overheating Ethernet sockets and other crucial components. Thinking fast, Mr. Rothschild, the company's engineering chief, took some employees on an expedition to buy every...

URL: http://www.nytimes.com/2012/09/23/technology/data-centers-waste-vast-amounts-of-energy-belying-industry-image.html
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