Phys.org: Effectively communicating climate change risks to the general public could all hinge on bringing the issue closer to home, research by a team from Nottingham and Cardiff Universities has found. In a project that aimed to analyse public perceptions of global warming, the researchers focused on 'psychological distance' in prompting people to go greener and the significance of uncertainty as justification for inaction. The study, led by Dr Alexa Spence, found that in general the closer people...
URL: http://phys.org/news/2012-06-climate-message-closer-home.html
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