New Scientist: IN A rainforest in Guyana, two men are trying to sell rain. If you want, they will also sell you soil, biodiversity, nitrogen-fixing bacteria and all kinds of other things. Tempted? Thought not. But these men are not con artists. They are engaged in a serious experiment to save the planet: to see whether hard-nosed self-interest can succeed where altruism and politics are failing. The experiment, run by zoologist Andrew Mitchell of the University of Oxford and banker Hylton Murray-Philipson, takes...
URL: http://www.newscientist.com/article/mg21628882.000-costing-the-earth-the-value-of-pricing-the-planet.html
Enclosure: http://www.newscientist.com/data/images/ns/cms/mg21628882.000/mg21628882.000-1_300.jpg
No comments:
Post a Comment