Solar Industry Borrows a Page, and a Party, From Tupperware

New York Times: The neighbors had gathered on the patio of a sun-baked ranch here, eager to hear the party's hosts talk about their products and how they could enhance their lives. But in place of the timeworn arrangement of plastic storage containers or cosmetics on the coffee table, the couple was showing off an array of a different sort: the 32 solar panels on the roof. "It's just wonderful, the savings that we've had on our bills," Pat Peaper, one of the hosts, told the crowd as it sipped iced tea and lemonade...

URL: http://www.nytimes.com/2012/12/01/business/energy-environment/solar-industry-borrows-a-page-and-a-party-from-tupperware.html?partner=rss&emc=rss
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