Is austerity creating savvy sustainable consumers?

BusinessGreen: With households increasingly struggling to pay the bills it might be assumed that issues such as sustainability would be sidelined. It is certainly true that tightening budgets have hit the sale of organic products, which saw a 3.7 per cent fall in the UK last year. But there is a growing body of evidence suggesting that austerity has triggered a new set of positive shopping behaviours across all social economic groups. Sainsbury's has taken a close look at their customer's shopping habits and...

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