Thursday, February 28, 2013

EDF's vengeful £5m No Dash for Gas lawsuit is corporate and PR suicide

Guardian: "Who breaks a butterfly upon a wheel?" The current answer to Alexander Pope's question is the power company Électricité de France (EDF). It is suing 21 climate change activists for £5m as a result of their week-long occupation of its power station at West Burton in Nottinghamshire. In doing so it has made the biggest strategic mistake since McDonald's pursued two impoverished activists - and inflicted more damage on its brand than its critics had ever managed. The campaign against EDF's vindictive...

URL: http://www.guardian.co.uk/environment/georgemonbiot/2013/feb/28/edf-climate-change
Enclosure: http://static.guim.co.uk/sys-images/Environment/Pix/columnists/2012/11/5/1352128711643/No-Dash-for-Gas-activists-007.jpg

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