FTC Cracking Down on False R-Value Claims

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The federal government has fined a company selling 'R-100 paint'

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[](http://www.greenbuildingadvisor.com/blogs/dept/energy-solutions/ftc-cracking-down-false-r-value-claims)

[](http://www.greenbuildingadvisor.com/blogs/dept/energy-solutions/ftc-cracking-down-false-r-value-claims)

[](http://www.greenbuildingadvisor.com/blogs/dept/energy-solutions/ftc-cracking-down-false-r-value-claims)

Most of us want to do the right thing in improving the energy performance of our homes. We research energy-saving products like appliances and insulation. We search the internet or clip ads from the paper looking for products that will save us the most energy (and money). We look for the most R-valueMeasure of resistance to heat flow; the higher the R-value, the lower the heat loss. The inverse of U-factor. for the money. Well-meaning homeowners do this all the time.

URL: http://www.greenbuildingadvisor.com/blogs/dept/energy-solutions/ftc-cracking-down-false-r-value-claims