Mongabay: During the 2013 SuperBowl, the championship game of the US National Football League, a truck company aired an advertisement that likened farmers to God's favorite assistant. It suggested that when God needs something tough, or gentle, done, he calls a farmer. The narration, taken from a speech given to the Future Farmers of America in 1978 by Paul Harvey, a radio host, plays directly to the near mythical stature of farmers and ranchers in American culture and their deep connection to nature. This...
URL: http://news.mongabay.com/2013/0301-swf2013-merry.html
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